the contemporary fix
First up, Phenomenon. Established in 2004 by Takeshi Osumi (or BIG-O to his friends) as the more hi end branch and upscale brother of Swagger, Phenomenon has since been something of a cult streetwear brand that purports to fuse elements of American hip hop with that of the most enviable Japanese men's street style. The label has continually showcased a wide spectrum of intricate patterns, cuts, and overall quite out there and wild themes. The Contemporary Fix has the widest selection imaginable...
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